Oh, the reasons why we need a biz blog from regular guest, Charles:
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Blogging is becoming an increasingly popular way of promoting businesses online. However, there are many business owners who are reluctant to take a step and get into business blogging. Here are some of the reasons why many people shun blogging.
- Blogging requires a significant investment of effort and time
- They have no idea how to get started with blogging
- Building a following is not easy, especially for a blog which is focused on one particular subject
- Consistently creating fresh and relevant blog posts can be very difficult
Despite all these reasons, you don’t have to be intimidated by the prospect of starting a business blog. Though building a successful business blog requires commitment and patience, the benefits will be worth it in the long run.
The following are some of the benefits of having a blog for your business.
1. Targeting prospective customers
A blog can be a very effective tool for marketing your business to prospective customers. However, products and services should not be promoted directly, but rather in a passive manner. For instance, if you are promoting fitness products and services, you could write blog posts offering weight loss and dieting tips. If your readers find your posts helpful, they might consider paying for your services or buying your product.
2. Enhancing website traffic
Most businesses run their blogs separately from their websites. A business blog therefore offers the opportunity of generating more traffic to your website. One of the best ways of directing traffic to your online store or sales pages is by placing links in your blog navigation or your content.
3. Positioning yourself as an industry expert
A business blog allows you to showcase your proficiency in a specific topic by sharing up-to-date and high quality information. In the course of time, readers will recognize you as an expert and will keep visiting your blog to learn more about the industry and get answers to their problems. In addition, they are also likely to tell others about your blog.
4. Creating a community
A business blog offers a great opportunity for collaboration, sharing and communication. By posting and responding to comments left by readers, you can build a community of people who share common interests.
5. One-on-one connection
A business blog should not just cover business-related topics all the time. To keep it interesting, inject some humor, occasionally discuss interesting non-business topics and let your personality shine through. This will keep your blog from being boring and will make you more relatable to your audience.
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Charles Mburugu writes for TechBlogKe, a technology blog which covers topics such as social media, blogging, making money online, web development and SEO.
