Today’s guest post should give you a leg up on your competition.
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Becoming an authority blog in your niche may seem like a difficult task, but it is really only as difficult as you make it. There are two main variables to consider here and only one of them you have the ability to easily change. First off, there is the niche that you have chosen to create your blog for and this is obviously not easily changed. However, the second thing is the image that your blog portrays and this is something that can be changed immensely if you wish to do so.
What Does It Take To Be An Authority?
You have to ask yourself what the requirements are to become an authority blog in your particular niche. To figure out the answer, you must look into the current top ranking blogs in your niche. This will give you a good idea on what they look like, what they have to offer, and any SEO work that has been done to give them an advantage in the SERPs. With some in-depth research, you should be able to determine the steps they took and how easy or difficult it would be for you to get high up on the list.
Many webmasters take the approach of becoming an authority in smaller categories of their niche first and then work towards infiltrating the larger categories. For instance, a weight loss blog may start with targeting celebrity diets and then work towards other topics that make for more difficult ranking in the search engines. Therefore, you can establish the level of difficulty depending on the particular niche that you are targeting and break it down into specific steps.
How Can You Be Viewed As An Authority Blog?
Becoming an authority blog in your niche requires that you actually present yourself as such, even if you are not even ranking in search engines yet. You want to make sure that you have a professional and relevant URL for your blog. This means that it would not be a good idea to use free blogs that are hosted under someone else’s website. Register a unique and relevant domain, preferably with some SEO value, and begin with creating your blog. With your blog creation it is essential that you keep it as professional as possible and make sure that you have a highly friendly theme that will not turn away users as even that will factor into your SERPs with today’s search engine algorithms.
What is even more important is your content quality. You want to make sure that when visitors enter your website they get exactly what they are looking to find. This means that you will have to make sure you title and tag your posts as best as possible. If you own a tech blog and are writing an article about CRM software, then tag it with CRM. You will also have to make sure that all your content is informative and does not contain an excess of any keywords. There are many variables to consider in this aspect such as article images, external links, and social signals.
If you build it, they will come. This mantra is not always true but if you modify it a bit then it stands true for this case. If you build it right, they will come. Simply put, you have to create a blog with professional and authoritative fundamentals. You can then begin creating more great content to add to the site’s value and start obtaining authority value from outside of your blog. An authority style site is now the best type of website to run so it is highly recommended that you take the time to learn all the different strategies and techniques to become a true authority in your niche.
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Daniel Guidotti is an expert financial writer who blogs on Cap Credit and other authority blogs.
