Today’s guest article is about current blog promotional tactics.
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Advertisement refers to the publication of products and services in conventional media like newspapers, magazines, radio, television etc. Its main purpose is to get people aware of the product which is advertised. The main object of the advertisers is to increase the sales of their products. To promote the sales, company needs to advertise about itself. This can be achieved through ‘advertising’. The role of free advertising on internet has become one of the most important channels because the companies can market product/service without spending much and can get noticed by the prospective seekers.
To run successful business advertising is essential for any company to be competitive. But it is tough and highly competed segment for a business to publish advertisements on successful online platforms.As the usage of internet gained prominence since 1990s corporate management teams have predicted that the internet can become the fastest mode for not only communication but also for advertising. It is very easy for the companies to reach the global audience through internet.
Online advertising can be done in two ways (i) free advertising & (ii) paid advertising. While the first one is almost free but with lower chances of market penetration the latter one uses popular online platforms & forums for promotion and hence can reach the target audience effectively. In the next part of this article we would explore the free advertising tips to attract more eye balls.
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Email Marketing
Every business would have launched their official website and hence would have got official email as part of their web hosting account. By using emails as channels of marketing, companies can unleash a free online advertising. To do this, they need to insert small banners/graphics as part of their email signature that would carry news about their latest products/services. By hyperlinking these images to the product/service’s webpage, companies can pull more eyeballs towards their product/service portfolios.
Social Networking Sites
Companies can create Facebook page, Google+ profile, MySpace page and Twitter account etc. and start posting updates regularly. They can also ask their employees and the existing customers to like the pages or re-tweet the messages to reach out to the inner circles.
Social Media Bookmarking
Now a day, the world is living in two words i.e. the real world and the virtual world called social media. By embedding icons of famous social media networks like Facebook, Orkut, StumbleUpon etc. on their webpages that carry information about products/services, companies are encourage visitors to like or share the information with their friends. This is also one of the free advertising technique and can yield good results in terms of reaching more audience.
Search Engine Optimization
By deploying SEO techniques while writing the content for websites, companies can reach out to the prospective buyers who use internet search extensively to locate their vendors/service providers.
Youtube Channel
Youtube videos can do wonders for the companies who aim at utilizing the best free online advertising platforms. As Youtube allows the users to create their own channels and thereby allows them to post videos more than 10 minutes, companies can gain mileage from the astounding customer base of Youtube.
Many More Free Options
There are plenty of other choices like free ads in online yellow pages, business listings etc. Free link exchange and link building is also a good free advertising technique that can be explored by companies.
Conclusion
Sky would be the end for any creative mind and companies can reap huge benefits by cleaver deployment of their online free advertising techniques.